The NBA announced last week that 100% of the proceeds from Jason Collins jersey sales will benefit the Gay, Lesbian & Straight Education Network (GLSEN) and the Matthew Shepard Foundation. They’ve pledged that the donation amount will total at least $100,000.
The NBA will also auction off his signed jerseys to raise money for the same causes.
Since he signed with the Nets on Feb. 23 and was added to the roster, Collins’ jersey has been the top-seller at NBAStore.com, the league said.
Collins wears No. 98 to honor the memory of Shepard, a college student who was killed in an anti-gay hate crime in 1998. Collins met with Shepard’s parents following Thursday’s game at Denver.
“I’m thrilled to work with the league to support two fantastic organizations, both of which work tirelessly to ensure LGBT youth get the resources and assistance they need to be successful in life,” Collins said in a statement.
This is the actual best thing. To buy yours — AKA make a large donation to these organizations and get a “free” jersey out of it — click here. (Full disclosure - I work at one of these organizations, but this would be totally cool even if I didn’t!)